The Salesforce AppExchange is the largest enterprise app marketplace in the world. With over 150,000 customers, including 90+% of Fortune 500 Companies, Salesforce AppExchange is one of the best entry points for selling into the enterprise.
By some estimates, ISV Partners could be earning $10 Billion/year from AppExchange revenue by 2026. Whether you are starting a new business or expanding into new revenue streams, the AppExchange is worth very serious consideration.
Understanding the Salesforce Partnership Opportunity
%
Of Salesforce Customers using AppExchange Apps
9.6 million
%
Revenue share, compared to 30% on iOS
Find new customers
130,000+ companies use AppExchange apps every day to help run their sales, marketing, and operations.
Expand revenue
Salesforce has 24% of the CRM market – which means many of your customers are probably using it already.
Reduce churn
Companies have reported up to 50% less churn when customers have integrated SaaS products with 3rd party apps.
Comparing Partnership Types
| AppExchange App | OEM App | |
|---|---|---|
| Install Base | Can be installed into existing Salesforce Orgs | Can be installed into existing Salesforce orgs or can create a new org. |
| Type of Revenue Share | Percent Net Revenue | Percent Net Revenue |
| PNR Rate | 15% | 25% |
| Time to launch | 2-6 months | 6-12+ months |
| Examples | Docusign, Conga Composer | Apto, Ncino |
| Why Choose This Partnership Type | Your app extends the core functionality of a Salesforce product like Sales Cloud, and is dependent on the core architecture (Leads, Contacts, Accounts, Opportunities, etc.) Your app integrates with Salesforce and provides more data to be used with existing Salesforce functionality. |
Your app has a different core architecture and does not rely on any standard objects. Your app might be an industry-specific solution. Your app is not just a CRM. |
How RedPoint Can Help
Contact us
If you’re interested in launching an app on the AppExchange or exploring OEM partnerships, we’d love to hear from you. Please fill out the contact form and we’ll get back to you within a few hours.